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AI Lead Enrichment Agent

Autonomous research agent that scrapes LinkedIn/Web, summarizes recent news, and updates CRM with hyper-personalized talking points.

Overview

Stop sending generic “I saw your profile” emails. This workflow acts as a digital SDR researcher. It takes a list of domains or LinkedIn URLs, uses AI to research the company’s recent news, funding, and hiring trends, and writes a personalized outreach hook.

Architecture

  1. Ingest: Receives new lead from CRM (Salesforce/HubSpot) or Webhook.
  2. Research:
    • Scraping: Fetches the company homepage and “About” page.
    • News: Searches Google News for recent mentions.
  3. Analysis:
    • LLM Agent: OpenAI/Claude analyzes the raw text to find “Trigger Events” (e.g., new CTO, expansion, funding).
  4. Sync: Updates the CRM record with a Research_Summary and Suggested_Hook.

Setup Guide

Prerequisites

  • n8n (Self-hosted or Cloud)
  • OpenAI API Key
  • Browserless (or scraping API)
  • CRM Connection

Configuration

  1. Import the JSON workflow.
  2. Map your CRM “New Lead” trigger.
  3. Adjust the System Prompt in the AI node to match your product’s value prop.