"Strategy 1st, Design 2nd"
We start with the end goal in mind and design a calculated web strategy, then work backwards to design a site that looks and feels beautiful.
The design is clean and simple, allowing the content and photography to be the hero. Each page subtlety leads the user to sign up to the email list and into the sales funnel.
Features of the site include:
- Online Store
- Paid membership
- Customised sections
- Mobile first design approach
- Advanced search functionality
- Affiliate Program
See full case study here: http://heyflux com/the-whole-daily/