A week ago, we made a few changes on the layout of our blog. The “Blog” page was renamed to “Articles”, which in turn, changed the link. Since we have shared our blog on different platforms before, that means those shareable links became broken and no longer worked.
…not until they were fixed.
Changing your content means fixing broken links as well. It is a very tedious work, but you gotta do it so you don’t lose anything.
So why is it very important to redesign and update your content every now and then?
Most of the time, the more you update your website with new and fresh content, the more traffic you attract. But what if some of your content has gone stale and no longer attracting visitors?
Then you would have to make them look appealing to your audience once again. Make people’s attention be directed back to it, as if it is something they need to be reminded of. To do that, you will have to do any of these:
- edit and update your content
- add new interesting stuff
- republish content if you need to
- delete them if you realize how useless they actually are (meaning, they are not driving any traffic at all)
- completely change your content
Now, if you do all of these but you do not fix your links, those pages you have shared on other places will surely be redirected to a 404 Not Found error page once a user click on it.
So let’s go back to avoiding that and fixing broken content. Here are some ways you can do that, just in case you already forgot:
01 URL Redirection
Redirecting means you have to point your expired page to a new location. This process is a bit tricky and really tedious as you have to make sure you are doing it right.
When you click on www.pagelines.com/blog, you will be redirected to www.pagelines.com/articles. That is a form of redirection. The easiest way to do this is not using a code. Of course, if you are just a beginner and coding is still not your expertise, you can always use redirection services. When using redirection services, you may check with your web host if they have it. Normally, web hosts offer this kind of services to make it easier for you.
The easiest way to fix a broken content is to delete the expired page. However, it’s not always a good idea to delete your content especially when you have put in so much time and exerted lots of effort into making it.
Enhancing your content is probably the best way to fix it. It’s a bit more tedious than redirection or deletion, but at least it won’t mess up with the search engines. If the page you need to fix still deserves some saving, you can enhance it by doing these things:
- eliminating outdated events
- updating fact accuracy
- updating/replacing products if you got any
- checking and editing mentioned links
- checking overlapping content
As mentioned in the previous post, updating content is very crucial to driving traffic to your site. But you also have to be dedicated to fixing your broken content to avoid ruining user experience.