“Do you use Twitter to promote your business or your content? How do you engage with your followers?”
These are questions I usually hear from my fellow bloggers. When you’re a blogger and a business person, you would definitely go against all odds to find ways to effectively promote your products and make your content known to people.
I have been using Twitter for many years now. At first, I have only used it to share my social rants and political comments, with no intention to listen to other people and engage with them. But within a few years of blogging, I also realized how powerful this medium is if you know how to handle it effectively.
As of April, there are over one million people who use Twitter daily. Over one billion is recorded to have registered an account and 310 million people use Twitter in general. Imagine if you are able to promote your business or your blog successfully to all of these users. That would be totally amazing! It is difficult to achieve that, of course, but it is still possible.
Your Steps to Boosting your Twitter Engagement
01 Knowing your target followers and growing your numbers.
This is the very first step to boosting your twitter engagement. You have to think of the ways to grow your followers, and make sure that your target followers are the ones who could actually connect with you.
Some people wonder why it is taking them so long to increase their follower count. Those are the people who just wait for people to follow them and not think of ways to make that sharp increase.
When you know which kind of people you want to follow you, it is time for you to find out what these people usually comment on, what posts they like and what they retweet. Know what is valuable to them so you would also have an idea what to write and share.
Think about this, why would your followers engage with you if they could not relate to what you are sharing?
Important factors to consider when forming your community of followers:
- Age – Are they teenagers, young adults, middle-aged or older adults?
- Gender – Do you have more male or female followers?
- Location – Where are these people from?
- Interests – What do these people like?
Knowing all these factors will help you a lot in devising ways to make your content more engaging.
02 Formulating your tweets.
How you write your tweets also greatly affects your engagement. You have to make sure your tweets are worth favoriting, retweeting and commenting to.
- KISS – Keep It Short and Simple.
- Ask a question[s].
- Share a link.
03 Being in the trend.
Find out what topics are trending and talk about it on your tweets. The topic may not be related to anything you have shared on your blog or your website, but this will let people know that you are open to other topics and that they can talk to you about anything.
04 Promoting your tweets.
Promoting your tweets through paid advertising actually helps a lot when you want to reach more people around the globe. At first, I didn’t like the idea of paying just so I can reach out to more people. I thought I could just manually do it on my own, but I realized doing so would take a lot of my time.
05 Making sure that you interact with your followers.
Always watch out for the mentions and replies people make on your tweets, and make sure that you respond to them. When you reply, remember to think of something witty — something that would make the person you are responding to want to talk more about it. In other words, devise a response that is also thought provoking.
I also found out that making a list of your followers and people you follow make interactions better and easier. Make a list of people who blog, people who are into electronic dance music, people who are into tech and many more. This way, you can easily track what your followers and people you follow have been into.
Why boosting your Twitter engagement is important…
When you get big on Twitter, you will get a lot of people to talk about you, what you do and what you offer. Your products will become the talk of the town, only if you work hard to attain this status.
You just have to keep in mind that things take time to actually take effect. You have to put in lots of effort and be more patient to become successful.
What are your insights on boosting your Twitter engagement?