You own an online business. You have a domain, a great looking site, and all the functionality you need. Everything is set up exactly the way you want it except for one problem, you log into google analytics and there is no one coming to your site. You have no comments and no readers. Life [...]
[Update: 4/26/2012] This technique is specific to iBlogPro3 and will not add a custom image header in the PageLines Framework. Adding a custom header to a WordPress theme is crucial for adding brand strength to your site. In this tutorial I will show you exactly how to add a custom image header and hopefully convince [...]
The “look-and-feel” of your website is crucial to building a professional and established brand on the world wide web. While PageLines provides you with a great design, the need for you to customize your site and brand is important, however, content management systems are not fool proof. Here are some common mistakes made by CMS [...]
Today, I attended a talk given by Guy Kawasaki—who I consider the master of ‘personal’ branding. The talk was entitled “Using Social Media to Market Your Business,” and it was focused on Twitter. Prior to this talk, I thought I knew everything there was to know about ‘social media,’ and had come to the conclusion that Twitter was primarily “marketing people marketing to other marketers.” But after hearing about how Guy Kawasaki used it, I realized that Twitter is bound to evolve and it will play a useful role for business strategy in the future.
If your struggling to grow your business, you probably have a weak value proposition—it’s as simple as that. Its a common problem; and in fact, lack of focus around a core value proposition is the root cause of most business growth challenges. This is why your value proposition is a critical piece of business strategy.
It is often difficult for small companies to construct a good segmentation and targeting strategy for their marketplace. This is because many of these companies don’t have a method of breaking down a market that results in something simple enough to make sense. In this article we will cover a Steve Jobs’ method of analyzing a marketplace that enables him to focus and develop fantastically successful products.
Any company no matter the size or industry can benefit from a strong interactive strategy. This is because the future of marketing is on the web. In this article we will be discussing some of the best practices in putting together a digital marketing plan that allows you to strategically outperform your competition and create results in the marketplace.