twitter-whale

3 Clever Ways To Use Twitter for Marketing

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twitter-whale

Today, I attended a talk given by Guy Kawasaki—who I consider the master of ‘personal’ branding. The talk was entitled “Using Social Media to Market Your Business,” and it was focused on Twitter. Prior to this talk, I thought I knew everything there was to know about ‘social media,’ and had come to the conclusion that Twitter was primarily “marketing people marketing to other marketers.” But after hearing about how Guy Kawasaki used it, I realized that Twitter is bound to evolve and it will play a useful role for business strategy in the future.

greatwave

How To Drive Value

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greatwave

If your struggling to grow your business, you probably have a weak value proposition—it’s as simple as that. Its a common problem; and in fact, lack of focus around a core value proposition is the root cause of most business growth challenges. This is why your value proposition is a critical piece of business strategy.